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Market Assessment

Market Assessment

The potential usage and size of the market opportunity is established by utilising links with other NHS organisations eg. NHS Supply Chain, accessing incidence data eg. Hospital Episode Statistics, and assessment of what other competitor products there are already in the market and general searches  In addition, assessment  of competitor products and/or treatments is carried out in order to assess the novelty of the innovation and it's possible commercial appeal. This information and the core details of the invention are then used to start to build a business case in order to support further investment by the originating Trust and/or to help secure other funding via appropriate grant schemes eg. i4i, Biomedical Catalyst Fund, etc.